QUALITATIVE RESEARCH

Want to hear what your customers have to say? You've come to the right place. Whether you want to explore new target markets, test a product concept, or optimize your ad campaign, we'll create a research plan to get you there.

 

Or, call us if you just need an experienced moderator or report writer, and we'll let you handle the rest. 

In-person

Even in the technology-filled world we live in, there's nothing like seeing your target audience in-person.

  • Focus groups

  • Mini-groups/triads

  • Individual-depth interviews (IDIs)

  • Ethnography

  • Mystery shopping

  • Eye-tracking

Web

Save costs and travel time and watch from your computer instead. And, get a national sample!

  • Webcam focus groups or mini-groups

  • Webcam IDIs

  • Online bulletin boards

  • Eye-tracking

Phone

Hard-to-reach, busy respondents who only have time for a phone call? Access your target audience over the phone.

  • Telephone focus groups or mini-groups

  • Telephone-depth interviews (TDIs)