Tom is an expert in applied marketing research methodologies and techniques for brand-related issues. He is Henry B. Tippie Research Professor of Marketing at the University of Iowa, where he teaches marketing analytics to MBA and PhD students and has earned multiple distinguished faculty awards. Previously, Tom was on the faculty at the University of Massachusetts at Amherst, where he taught marketing research and buyer behavior, product management, and an advanced marketing models course for PhD candidates.

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When he’s not teaching, Tom provides marketing research advanced analytics solutions for a wide range of clients including Merck, Microsoft, Starbucks, AARP and more. He has received more than a dozen research grants, including a project grant from Procter & Gamble. He has published more than 70 peer-reviewed in the areas of quantitative marketing, healthcare and prediction markets. Currently, he also is the director of the Iowa Electronic Markets.

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Tom lives with his wife and enjoys spending time traveling and hanging out with his

grandchildren.