Vicky is a seasoned market research and marketing professional with extensive experience delivering insight-driven strategy across diverse industries. She has a can-do attitude and always works with a smile on her face. She is attentive to details and enjoys digging into survey results and finding the story to help clients with better business decision making.

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Vicky has served as a senior executive leader for both marketing and market research teams, working in both in-house and agency environments. She has led comprehensive qualitative and quantitative research initiatives that uncover customer needs, market trends, and growth opportunities, translating insights into strategic action. With international experience across multiple countries and cultures, she brings a global perspective to market analysis and decision- making. She speaks three languages and effectively navigates multicultural environments and diverse stakeholder groups. Known for combining analytical rigor with commercial awareness, Vicky drives data-informed strategies that support sustainable growth.

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Vicky holds a BBA, a postgrad specialization in Marketing, and an MBA, combining strong academic foundations with strategic and commercial expertise.